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Leads for buying apartments in new builds and other types of real estate deals at a fixed price




My name is Maksim Fedorov, I am the head of Cosmic Realty. It’s a specialized marketing agency in the area of real estate. This video is dedicated to a product “Leads for buying apartments in new builds and other types of real estate deals at a fixed price”, however, at the moment we are selling leads for different types of deals: new buildings, buying resale estate, selling resale estate, renting, country and commercial estate.

I want to begin with a few words about our company. We are dealing with attracting clients in the real estate area. We have real estate agencies, developers, cottage settlements, portals and foreign estate among our customers.

At first we only worked by providing a complex service. However, with time we decided to introduce a new format of cooperation which is buying leads at a fixed price. Now I will tell you more about the benefits and shortcomings of each format.

Benefits of buying leads:

  • Minimum entry - you can even buy small lots of leads
  • Quick start - you get your leads the next day after payment
  • Fixed prices - the cost of a lead includes absolutely all expenses and you may plan your budget accurately as per the amount of leads you need.

Drawbacks of “buying leads” type of cooperation:

  1. It’s less suitable for developers and more suitable for real estate agencies. It comes from the fact that obtained leads are interested in buying an apartment in a new building in different districts and at different prices, therefore these leads are better for real estate agencies.
  2. No end-to-end analytics - the work is limited to lead generation only, we don’t have the opportunity to influence the profit you’re getting.

Benefits of a complex service:

  1. It’s way more payable for big volumes.
  2. Transparency - we give access to advertising profiles, analytics systems and you can see everything that we do: what targeting and advertising we use, what is the production cost snd origin of each lead.
  3. We optimize advertising campaigns as per the income data.
  4. Basically we become your marketing department.

Drawbacks of a complex service:

  1. High entry - since you need to pay for the advertising management, analytical system, CRM and plus there’s the advertising budget.
  2. Postponed launch can also be stated as a drawback as we need time to launch a project. Though it only takes 14 working days for us.

Terms of buying leads, their quality and guarantees:

  1. For lead generation we use: context, targeted advertising, programmatic, RTB and Youtube video advertising.
  2. What you get in an application: name, phone number, apartment cost, number of rooms, districts of interest (if the leads are related to buying an apartment).
  3. Minimum order: 20 leads (if the leads are related to buying an apartment).
  4. You get the leads on the next day after payment.
  5. Regulated flow - every day you get as many leads as you need.
  6. Leads are up-to-date - as soon as we get an application, we forward it to you at once.
  7. ЛLeads are unique - leads that you purchase are not to be resold to anyone else.
  8. We connect you to the CRM for free, you will get the leads there.
  9. We enable telephony for you if needed.
  10. We give you a marketing kit for mailing or using at meetings.
  11. We give you a work algorithm that will be useful for newcomers in your company.
  12. We provide a warranty. We substitute untargeted applications.
  13. The lead cost for buying an apartment in a new building in Moscow: 1250 , in Saint Petersburg: 850 , in regions from 500 .

I need clients